Today marks the 50th anniversary of the Mustang debut at the 1964 World’s Fair in New York! Ford is doing its best to mark the occasion and is taking advantage of the fact that it coincides with the New York Auto Show…..meaning the automotive media is already focused on New York.
Ford has also placed a 2015 Mustang convertible on the observation deck of the Empire State Building to recreate one of many publicity stunts carried out half a century ago.
According to a statement released by Ford, the only way to get a car to the deck is to use the elevator of the 80-plus-year-old building. “No portable crane can reach the 86th floor observatory, and the spire towering above the relatively narrow deck makes helicopter delivery impossible,” the statement says.
Since the building’s elevator can’t fit an entire Mustang, the car had to be cut into six elevator-friendly pieces. A team of workers then rebuilt the car on the building’s observation deck; though, as the video below shows, the team did at least one practice run beforehand.
What is amazing is the amount of promotion Ford did back in 1964 to ensure the Mustang was a success (maybe the Edsel debacle was still fresh in everyone’s mind). I recently spoke to a friend who remembers when Ford loaned him a new Mustang for him to review and write about. He didn’t work for Motor Trend or any other major trade magazine……he was a writer for his college paper.
GM has even chimed in with a very fun press release:
So happy birthday Mustang. We’ve had a few close calls (Lurasidone over the counter cvs
) but are happy you are here and looking forward to what the future holds.
How it all began: