How does Ford mark Earth Day…..by announcing that the 2015 Mustang will be a hybrid. It will burn gas and rubber!
Ford has announced that the 2015 Mustang GT will feature a standard electronic line-lock feature! I love how the announcement and video released explain the practical aspect of line-lock for all the drag racers out there who need to heat up their tires for maximum traction at the drag strip. Just like your buddy who swears he subscribes to Playboy for the articles……there is obviously an ulterior motive behind Ford’s new feature.
Ford identified a marketing gimmick which will provide tons of press coverage and is inexpensive to package. Its not aimed at the science of drag racing, it aimed at the inner hoonigan in all of us. I guarantee you’ll see more 2015 Mustangs doing brake-stands at your local cruise night than at the drag strip. I’m not even considering how many “Mustang line lock’ videos that are going to flood YouTube! So what do I think about Ford’s shady marketing move…..well done Ford!